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您必须知道的商机
——抗衰市场潜力巨大—
在亚太区,人口迅速老龄化也正成为一个严峻的挑战。中国已经进入老年化社会,(2000-2023年)30岁到60岁的女性人口,20144亿,预计2035年将达4.5个亿,所以抗衰老已经是块市场巨大的蛋糕。《2017-2018年美妆消费报告》指出,中国2017年平均消费金额指数来看,抗皱品类的指数高居榜首。虽然抗老、抗皱产品的主力用户群体是80后,但90后用户增长迅速,占比达15%2017年我国护肤品市场规模为1867亿元,同比增长10.3%,到2018年我国护肤品行业市场规模达到1950亿元。2023年预计过4000亿。
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“抗氧化”
功效最受关注
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抗衰已成
护肤“刚需”
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成分和口碑
决定购买
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实体售卖
渠道是首选
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